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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Moss Landing California

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the Search engine optimization services you will need.

      Johnston takes a three-step approach to SEO. On-page optimization is step one in the process. This procedure involves making changes to a site to be able to improve its search engine rankings. On-page optimization can show search engines what your website ought to be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a reliable way to obtain information.

      The third step is local search engine marketing. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the assistance that you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It will also demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be attached to your blog, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the website visitors to your web site have realized your website via search engines.

      If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will even compare your blog to competing sites. Because this consultation will likely be absolutely free, there is no basis for you do not to take full advantage of it.

      It’s necessary for your small business being optimized for search engines like google. Strong SEO is crucial to the health of any business. Whether you operate a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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