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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Morro Bay California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, bad quality SEO may be damaging to your site. Tom Johnston can offer the expert SEO services that you require. Johnston is surely an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the Search engine optimization services you will need.

Johnston requires a three-step strategy to SEO. On-page optimization is the initial step from the process. This procedure involves making changes to your site to be able to improve its search engine results. On-page optimization can present search engines what your web site should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your website is a reliable way to obtain information.

The 3rd step is local search engine optimization. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the help that you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It is going to show you the way your search rankings have already been improving from month to month.

Google Analytics is going to be set up on your blog, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view how many of the targeted traffic to your blog are discovering your web site via search engines like google.

If you’re thinking about working together with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be totally free, there is absolutely no reason behind you not to take full advantage of it.

It’s important for your small business to get optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you operate a large national company or even a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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