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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Monte Rio California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search marketing services you will need.

Johnston requires a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can present search engines like Google what your site should be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your site is a trustworthy way to obtain information.

Your third step is local search engine optimisation. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the assistance that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will allow you to see which search phrases are yielding ideal results. It is going to explain to you how your search rankings have been improving from month to month.

Google Analytics will likely be set up on your website, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to view how many of the people to your blog have found your website via search engines.

If you’re interested in working together with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will likely be free of charge, there is not any basis for you not to make the most of it.

It’s essential for your organization to be optimized for search engines like google. Strong SEO is crucial to the fitness of any company. Whether you have a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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