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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Montague California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, poor quality SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll get the SEO services you need.

Johnston requires a three-step approach to SEO. On-page optimization is the first step of the process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can display search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a reliable way to obtain information.

The next step is local seo. This really is necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the services you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It will also show you how your search rankings have already been improving from month to month.

Google Analytics will be attached to your site, which suggests it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view what number of the website visitors to your web site are discovering your site via search engines like yahoo.

If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Since this consultation will likely be free of charge, there is absolutely no basis for you not to take full advantage of it.

It’s vital for your business to become optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you manage a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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