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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Miramonte California

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston provides the expert SEO services that you need. Johnston is an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll get the SEO services you need.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step in the process. This technique involves making changes to a site to be able to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your site is a reliable supply of information.

The third step is local search engine optimization. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be able to get the services that you require. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search phrases are yielding the best results. It will likewise reveal to you how your search rankings have been improving from month to month.

Google Analytics is going to be installed on your blog, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the visitors to your blog are discovering your site via search engines like google.

If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your site to competing sites. Because this consultation will probably be totally free, there is not any basis for you do not to benefit from it.

It’s vital for your business being optimized for search engines. Strong SEO is important to the fitness of any business. Whether you run a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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  • Fresno
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  • CA