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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Middletown California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will benefit your small business in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, poor quality SEO may be damaging to your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you require.

Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This procedure involves making changes to some site as a way to improve its search engine results. On-page optimization can present the major search engines what your blog must be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engines that your internet site is a trustworthy way to obtain information.

Your third step is local search engine optimization. This is certainly necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be able to get the support that you require. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will also demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your blog, which means it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the website visitors to your blog have found your web site via search engines like google.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your web site to competing sites. Because this consultation is going to be totally free, there is no reason behind you not to benefit from it.

It’s essential for your small business to become optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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