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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Menlo Park California
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the Search marketing services you want.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task in the process. This procedure involves making changes to some site to be able to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your site should be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable method to obtain information.
Your third step is local search engine marketing. This really is important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the assistance you need. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will show you how your search rankings happen to be improving from month to month.
Google Analytics will probably be placed on your website, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the people to your web site have found your site via search engines like google.
If you’re thinking about dealing with Tom Johnston, you can contact him for any free video analysis of the site. The analysis may also compare your web site to competing sites. Since this consultation will be totally free, there is absolutely no cause of you not to make the most of it.
It’s essential for your small business to be optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- San Mateo
- Menlo Park