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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Mecca California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston offers the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the SEO services you want.

Johnston has a three-step method of SEO. On-page optimization is step one of the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show the major search engines what your site must be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your internet site is a reliable method to obtain information.

Your third step is local search engine optimisation. This is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the support you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will help you to see which search phrases are yielding greatest results. It will demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will likely be set up on your site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the website visitors to your web site have found your website via search engines like google.

If you’re thinking about working together with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will also compare your website to competing sites. Because this consultation will be absolutely free, there is no reason for you not to take advantage of it.

It’s essential for your organization to be optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you have a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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  • CA