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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Mckinleyville California

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your business in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll get the Search engine optimization services you need.

Johnston needs a three-step strategy to SEO. On-page optimization is the first task in the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your site ought to be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a method to show search engines that your website is a trustworthy method to obtain information.

The third step is local search engine optimisation. This really is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the help you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will enable you to see which search terms are yielding ideal results. It will likewise demonstrate the way your search rankings are already improving from month to month.

Google Analytics will probably be placed on your website, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the people to your website have found your site via search engines.

If you’re interested in working together with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be totally free, there is no cause of you not to take advantage of it.

It’s necessary for your company being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you have a large national company or a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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