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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Mad River California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you want.

Johnston requires a three-step method of SEO. On-page optimization is the first step of your process. This technique involves making changes into a site to be able to improve its search engine results. On-page optimization is capable of showing search engines what your blog must be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a reliable source of information.

The 3rd step is local seo. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the services you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which keyphrases are yielding the best results. It is going to show you how your search rankings have already been improving from month to month.

Google Analytics will probably be attached to your site, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the people to your blog are discovering your site via search engines like yahoo.

If you’re considering working with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your blog to competing sites. Simply because this consultation is going to be absolutely free, there is absolutely no reason for you not to benefit from it.

It’s necessary for your organization to get optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you have a large national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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