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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lynwood California

Tom Johnston Is Your Best Choice For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO may be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll have the Search marketing services you need.

Johnston requires a three-step method of SEO. On-page optimization is step one of the process. This process involves making changes to some site as a way to improve its search engine results. On-page optimization can present the major search engines what your website should be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a trustworthy way to obtain information.

The next step is local search engine marketing. This is certainly essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will enable you to see which keyphrases are yielding the best results. It will also show you how your search rankings are already improving from month to month.

Google Analytics will probably be placed on your website, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see what number of the website visitors to your website are finding your blog via search engine listings.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will also compare your web site to competing sites. As this consultation will probably be free of charge, there is no reason for you do not to take full advantage of it.

It’s necessary for your business being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you have a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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