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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lucerne Valley California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, low quality SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll have the SEO services you need.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step in the process. This technique involves making changes to your site as a way to improve its search engine results. On-page optimization can present the major search engines what your website should be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your site is a reliable method to obtain information.

The next step is local search engine optimisation. This can be necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the support you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your web site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the website visitors to your website are finding your site via search engine listings.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be totally free, there is no reason for you do not to take full advantage of it.

It’s vital for your company to become optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you manage a huge national company or even a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • San Bernardino
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