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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Loyalton California

Tom Johnston Is The Best Choice For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the Search engine optimization services you will need.

Johnston has a three-step procedure for SEO. On-page optimization is the first step of the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site needs to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a reliable source of information.

The 3rd step is local search engine optimization. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll can get the help that you require. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will assist you to see which search phrases are yielding the best results. It will also reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will be set up on your web site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to view how many of the website visitors to your website are discovering your blog via search engines like google.

If you’re thinking about dealing with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation is going to be absolutely free, there is no basis for you not to take full advantage of it.

It’s necessary for your company to get optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you operate a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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