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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Los Osos California

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging in your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll get the Search engine optimization services you need.

      Johnston needs a three-step method of SEO. On-page optimization is step one of your process. This technique involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy way to obtain information.

      The next step is local search engine optimization. This really is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be capable of getting the services you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding greatest results. It will likewise explain to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be placed on your blog, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the visitors to your website are finding your blog via search engines like yahoo.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Since this consultation will likely be totally free, there is not any reason for you not to benefit from it.

      It’s essential for your business to be optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you operate a huge national company or a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • Serp (Search Engine Ranking Results Page)
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      • 3 Map Pack
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      • Bing
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      • Cost
      • Affordable
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      • San Luis Obispo
      • Los Osos
      • California
      • CA