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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Los Olivos California

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll get the SEO services you need.

Johnston needs a three-step strategy to SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can present search engines like Google what your website should be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a way to show search engines that your internet site is a reliable supply of information.

Your third step is local seo. This can be essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which search phrases are yielding the best results. It is going to demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will probably be set up on your web site, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the website visitors to your site have found your website via search engines like yahoo.

If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will even compare your website to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no cause of you do not to benefit from it.

It’s necessary for your small business to be optimized for search engine listings. Strong SEO is crucial to the healthiness of any company. Whether you operate a large national company or a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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  • 34.693012
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  • Santa Barbara
  • Los Olivos
  • California
  • CA