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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Los Altos California

      Tom Johnston Is Your Best Option For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll have the Search marketing services you will need.

      Johnston has a three-step method of SEO. On-page optimization is the first task in the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization can display the major search engines what your blog needs to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a trustworthy method to obtain information.

      Your third step is local seo. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the support that you desire. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will assist you to see which search phrases are yielding the best results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will be placed on your web site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your site are finding your website via search engines like google.

      If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of your site. The analysis will even compare your website to competing sites. Since this consultation is going to be absolutely free, there is no basis for you not to benefit from it.

      It’s essential for your small business being optimized for search engines. Strong SEO is essential to the healthiness of any company. Whether you have a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 3 Map Pack
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      • Bing
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      • Cost
      • Affordable
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      • Non Expensive
      • Web
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      • Mobile & Phone
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      • Local
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      • 37.238842
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      • Santa Clara
      • Los Altos
      • California
      • CA