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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Los Altos California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is definitely an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search engine optimization services you want.

Johnston requires a three-step approach to SEO. On-page optimization is step one of your process. This procedure involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your website should be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a reliable method to obtain information.

The third step is local search engine optimisation. This really is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll can get the help that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will help you to see which search terms are yielding the best results. It is going to show you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be installed on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the visitors to your website are discovering your site via search engines.

If you’re thinking about working together with Tom Johnston, you can contact him for the free video analysis of the site. The analysis will even compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no basis for you do not to benefit from it.

It’s important for your organization to get optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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