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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lone Pine California

Tom Johnston Is Your Best Option For SEO

Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the Search marketing services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization can display search engines like yahoo what your blog must be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy way to obtain information.

The third step is local search engine marketing. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll can get the help that you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It will demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will likely be attached to your blog, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what number of the people to your web site are finding your blog via search engines.

If you’re interested in utilizing Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will likely compare your website to competing sites. As this consultation will likely be absolutely free, there is no cause of you not to benefit from it.

It’s essential for your company to be optimized for search engine listings. Strong SEO is essential to the fitness of any business. Whether you manage a huge national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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