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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Lomita California
Tom Johnston Is Your Best Choice For SEO
Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO might be damaging to the site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll obtain the Search engine optimization services you require.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task of the process. This method involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines like Google what your blog must be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, for example creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a trustworthy source of information.
The 3rd step is local search engine optimization. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It is going to demonstrate how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your blog have found your website via search engines like google.
If you’re considering utilizing Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your web site to competing sites. Because this consultation is going to be free of charge, there is absolutely no cause of you do not to benefit from it.
It’s necessary for your business to get optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you manage a large national company or even a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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