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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Lomita California

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, poor quality SEO could be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll have the Search engine optimization services you want.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes to your site so that you can improve its search engine results. On-page optimization can present search engines like Google what your website must be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your website is a trustworthy way to obtain information.

      Your third step is local search engine optimisation. This is certainly necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the help that you require. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will enable you to see which search terms are yielding ideal results. It will show you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be installed on your site, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your website have found your blog via search engine listings.

      If you’re thinking about working with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis may also compare your site to competing sites. Simply because this consultation is going to be absolutely free, there is not any basis for you not to take full advantage of it.

      It’s important for your company to get optimized for search engines like google. Strong SEO is vital to the healthiness of any company. Whether you manage a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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