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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Loma Linda California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll have the Search engine optimization services you need.

Johnston needs a three-step method of SEO. On-page optimization is the first task of your process. This procedure involves making changes to your site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your site needs to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is ways to show search engines like yahoo that your site is a trustworthy method to obtain information.

The next step is local search engine marketing. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll get the services that you desire. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It will explain to you how your search rankings have already been improving from month to month.

Google Analytics will probably be attached to your blog, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see what percentage of the visitors to your web site have realized your blog via search engines like yahoo.

If you’re interested in dealing with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will also compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is not any basis for you do not to take advantage of it.

It’s important for your small business being optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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