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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lincoln California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston provides the expert Search marketing services that you require. Johnston is an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll get the Search engine optimization services you will need.

Johnston has a three-step method of SEO. On-page optimization is the first task in the process. This method involves making changes to some site in order to improve its search engine results. On-page optimization is capable of showing search engines like Google what your web site needs to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your website is a reliable supply of information.

The third step is local search engine marketing. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the support that you desire. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will allow you to see which search phrases are yielding the greatest results. It will also show you how your search rankings have already been improving from month to month.

Google Analytics will be placed on your site, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the targeted traffic to your website are discovering your website via search engines like google.

If you’re thinking about utilizing Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your website to competing sites. As this consultation is going to be absolutely free, there is not any reason for you not to take advantage of it.

It’s important for your company to become optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any company. Whether you operate a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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