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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lemon Grove California

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll receive the Search engine optimization services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is the first step in the process. This technique involves making changes to your site as a way to improve its search engine rankings. On-page optimization can display search engines what your website needs to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a trustworthy way to obtain information.

The third step is local seo. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the support you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings have been improving from month to month.

Google Analytics will probably be attached to your web site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your website have found your blog via search engines like google.

If you’re thinking about utilizing Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Since this consultation will be free of charge, there is absolutely no reason behind you do not to take full advantage of it.

It’s necessary for your business to get optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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