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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Lemon Cove California

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, low quality SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll obtain the Search marketing services you require.

      Johnston has a three-step procedure for SEO. On-page optimization is the first step of the process. This process involves making changes into a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your web site should be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your website is a reliable supply of information.

      Your third step is local search engine optimization. This is certainly necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the help that you require. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will also demonstrate how your search rankings have already been improving from month to month.

      Google Analytics will be attached to your blog, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the targeted traffic to your website have realized your web site via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will likely compare your web site to competing sites. As this consultation will likely be free of charge, there is no basis for you do not to take advantage of it.

      It’s necessary for your organization being optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you operate a large national company or even a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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      • California
      • CA