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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lebec California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll have the Search marketing services you will need.

Johnston requires a three-step method of SEO. On-page optimization is the first step of the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your blog must be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy method to obtain information.

The 3rd step is local search engine optimization. This is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the help that you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It will demonstrate the way your search rankings have been improving from month to month.

Google Analytics will probably be set up on your blog, which suggests it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your site are discovering your web site via search engines like yahoo.

If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation will be free of charge, there is absolutely no cause of you do not to take advantage of it.

It’s necessary for your small business to be optimized for search engines like google. Strong SEO is crucial to the fitness of any business. Whether you run a big national company or a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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