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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Le Grand California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services you need. Johnston is an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll receive the Search marketing services you want.

Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable method to obtain information.

The next step is local search engine marketing. This can be necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll get the services you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will explain to you the way your search rankings are already improving from month to month.

Google Analytics is going to be set up on your website, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the visitors to your website are discovering your web site via search engines.

If you’re thinking about working with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will even compare your web site to competing sites. Since this consultation will probably be absolutely free, there is not any reason behind you not to benefit from it.

It’s necessary for your business to get optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you manage a huge national company or even a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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