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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lathrop California

Tom Johnston Is Your Best Option For SEO

Professional SEO will benefit your company in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll obtain the SEO services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes to some site as a way to improve its search engine results. On-page optimization can display search engines like Google what your web site needs to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your internet site is a reliable source of information.

Your third step is local search engine optimization. This is certainly required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the help that you desire. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will also explain to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be set up on your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the targeted traffic to your site have found your site via search engines like google.

If you’re thinking about utilizing Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will even compare your site to competing sites. Because this consultation is going to be free of charge, there is absolutely no basis for you not to make the most of it.

It’s essential for your organization to get optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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