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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Larkspur California

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston can offer the expert SEO services that you need. Johnston is an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the first task of your process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines like yahoo what your site should be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your website is a reliable source of information.

The 3rd step is local search engine marketing. This is certainly required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll get the help that you require. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to demonstrate how your search rankings are already improving from month to month.

Google Analytics is going to be installed on your web site, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the targeted traffic to your site have found your blog via search engines.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will even compare your web site to competing sites. Because this consultation will probably be free of charge, there is not any reason behind you not to make the most of it.

It’s important for your small business to be optimized for search engines like google. Strong SEO is essential to the fitness of any organization. Whether you operate a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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