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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Larkspur California

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search engine optimization services you will need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the initial step from the process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can display the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a trustworthy supply of information.

      The next step is local search engine optimization. This really is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the assistance that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search phrases are yielding the best results. It will show you the way your search rankings have already been improving from month to month.

      Google Analytics will be placed on your website, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the targeted traffic to your site are finding your website via search engines.

      If you’re considering dealing with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will also compare your site to competing sites. Because this consultation will probably be free of charge, there is absolutely no cause of you not to take full advantage of it.

      It’s important for your small business to become optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you operate a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 3 Map Pack
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      • Bing
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      • 37.936624
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      • Marin
      • Larkspur
      • California
      • CA