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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lakeside California

Tom Johnston Is Your Best Choice For SEO

Professional SEO can benefit your business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, poor quality SEO might be damaging to the site. Tom Johnston provides the expert Search marketing services you need. Johnston is surely an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you require.

Johnston needs a three-step approach to SEO. On-page optimization is step one from the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your website needs to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a trustworthy source of information.

The third step is local search engine optimisation. This can be essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the services that you require. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will assist you to see which search terms are yielding greatest results. It is going to show you how your search rankings have been improving from month to month.

Google Analytics is going to be installed on your web site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the website visitors to your site have found your site via search engines like google.

If you’re enthusiastic about working with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will also compare your website to competing sites. Because this consultation will probably be totally free, there is not any basis for you not to make the most of it.

It’s essential for your organization to be optimized for search engines. Strong SEO is vital to the fitness of any organization. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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