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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lakeport California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, low quality SEO could be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the SEO services you need.

Johnston requires a three-step procedure for SEO. On-page optimization is the first task of the process. This technique involves making changes to some site as a way to improve its search engine results. On-page optimization can show search engines like Google what your blog should be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your internet site is a reliable source of information.

Your third step is local search engine marketing. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the services you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will likewise demonstrate how your search rankings are already improving from month to month.

Google Analytics will probably be set up on your blog, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the targeted traffic to your web site are discovering your site via search engine listings.

If you’re thinking about utilizing Tom Johnston, you are able to contact him for a free video analysis of the site. The analysis will even compare your web site to competing sites. Simply because this consultation will likely be totally free, there is not any reason behind you not to benefit from it.

It’s important for your company being optimized for search engine listings. Strong SEO is important to the healthiness of any company. Whether you operate a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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