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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Lake Arrowhead California

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the SEO services you need.

Johnston needs a three-step method of SEO. On-page optimization is the initial step from the process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization can present search engines what your blog ought to be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a trustworthy way to obtain information.

Your third step is local seo. This can be essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will also reveal to you how your search rankings are already improving from month to month.

Google Analytics is going to be installed on your web site, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to find out how many of the visitors to your web site are discovering your blog via search engine listings.

If you’re enthusiastic about working together with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will also compare your web site to competing sites. Because this consultation is going to be totally free, there is not any reason behind you not to take full advantage of it.

It’s necessary for your company to be optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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  • San Bernardino
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  • California
  • CA