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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Ladera Ranch California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll obtain the SEO services you want.

Johnston has a three-step procedure for SEO. On-page optimization is step one from the process. This process involves making changes into a site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your website must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your website is a reliable method to obtain information.

Your third step is local search engine optimization. This is certainly necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the support that you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which search phrases are yielding the best results. It is going to demonstrate how your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to discover what number of the website visitors to your website are finding your site via search engines like google.

If you’re interested in dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will likely compare your site to competing sites. As this consultation is going to be absolutely free, there is absolutely no cause of you not to take advantage of it.

It’s necessary for your small business to get optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • 33.640302
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  • Orange
  • Ladera Ranch
  • California
  • CA