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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving La Crescenta California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in many ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, low quality SEO may be damaging to your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you need.

Johnston needs a three-step procedure for SEO. On-page optimization is the first task of the process. This procedure involves making changes to a site to be able to improve its search engine results. On-page optimization can display search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a reliable supply of information.

The next step is local search engine optimisation. This can be necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be capable of getting the help that you desire. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will likewise reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be installed on your site, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to discover how many of the targeted traffic to your website have found your site via search engines.

If you’re enthusiastic about dealing with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will likely compare your web site to competing sites. Since this consultation is going to be absolutely free, there is not any reason behind you do not to benefit from it.

It’s essential for your organization to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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