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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Knightsen California

Tom Johnston Is The Best Choice For SEO

Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, low quality SEO might be damaging to the site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll have the SEO services you need.

Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your website is a reliable way to obtain information.

The third step is local seo. This can be essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the services you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will help you to see which search phrases are yielding greatest results. It will also show you how your search rankings are already improving from month to month.

Google Analytics will likely be placed on your blog, which means it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see how many of the targeted traffic to your web site have realized your web site via search engines.

If you’re interested in working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your site to competing sites. Since this consultation is going to be free of charge, there is no reason behind you not to benefit from it.

It’s essential for your business to get optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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