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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Klamath California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll receive the SEO services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step from the process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can show the major search engines what your site needs to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a reliable supply of information.

The third step is local seo. This is certainly important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the services that you require. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will assist you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have already been improving from month to month.

Google Analytics will likely be set up on your site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the people to your blog are discovering your website via search engines like google.

If you’re considering working with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will also compare your blog to competing sites. Simply because this consultation will likely be absolutely free, there is no reason behind you not to take advantage of it.

It’s essential for your company to become optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you operate a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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