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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Kings Canyon National Pk California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, low quality SEO may be damaging in your site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the Search engine optimization services you will need.

Johnston takes a three-step method of SEO. On-page optimization is step one in the process. This method involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your blog should be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your website is a reliable supply of information.

The next step is local search engine optimization. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the help that you require. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will allow you to see which search phrases are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be placed on your site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see how many of the people to your site have realized your website via search engines like yahoo.

If you’re thinking about working together with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will even compare your site to competing sites. As this consultation will probably be free of charge, there is no reason for you do not to take full advantage of it.

It’s important for your organization being optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any organization. Whether you manage a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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