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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Kings Beach California

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, low quality SEO might be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the SEO services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is the first task of your process. This procedure involves making changes into a site to be able to improve its search engine results. On-page optimization is capable of showing the major search engines what your web site should be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a way to show search engines that your website is a reliable way to obtain information.

Your third step is local search engine optimization. This is certainly required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the support that you desire. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will allow you to see which search phrases are yielding ideal results. It will explain to you how your search rankings have already been improving from month to month.

Google Analytics is going to be installed on your site, which means it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to view what percentage of the targeted traffic to your web site are discovering your blog via search engines.

If you’re interested in working with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis may also compare your web site to competing sites. As this consultation will likely be free of charge, there is no reason behind you not to benefit from it.

It’s necessary for your company to become optimized for search engine listings. Strong SEO is important to the health of any business. Whether you operate a sizable national company or even a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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  • CA