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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Kerman California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, poor quality SEO might be damaging to your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you require.

Johnston needs a three-step method of SEO. On-page optimization is the first task from the process. This procedure involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your blog must be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable source of information.

The 3rd step is local seo. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It is going to explain to you how your search rankings have already been improving from month to month.

Google Analytics will be set up on your website, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to find out how many of the website visitors to your website have realized your web site via search engines like google.

If you’re thinking about utilizing Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will even compare your site to competing sites. Simply because this consultation will be free of charge, there is no cause of you not to take advantage of it.

It’s vital for your small business to get optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you operate a big national company or a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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