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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Kentfield California

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is step one in the process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your blog must be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines that your website is a reliable method to obtain information.

      Your third step is local search engine optimization. This is certainly necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the help that you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which keyphrases are yielding the best results. It will explain to you how your search rankings are already improving from month to month.

      Google Analytics is going to be attached to your web site, meaning it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the people to your blog have realized your blog via search engines like yahoo.

      If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis may also compare your blog to competing sites. Simply because this consultation is going to be totally free, there is not any basis for you do not to take full advantage of it.

      It’s necessary for your business being optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you run a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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