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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Indio California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, poor quality SEO might be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll have the Search engine optimization services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is step one of the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your website needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy way to obtain information.

The next step is local search engine marketing. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the services that you require. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search terms are yielding the best results. It will also explain to you the way your search rankings are already improving from month to month.

Google Analytics will be set up on your site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see how many of the people to your website are discovering your web site via search engines like yahoo.

If you’re interested in utilizing Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will even compare your web site to competing sites. As this consultation will likely be totally free, there is no reason behind you do not to benefit from it.

It’s essential for your company to become optimized for search engines like google. Strong SEO is essential to the healthiness of any business. Whether you have a large national company or a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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