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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Indian Wells California

Tom Johnston Will Be Your Best Option For SEO

Professional SEO can benefit your company in several ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll get the SEO services you want.

Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your site must be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your website is a reliable supply of information.

The third step is local seo. This really is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will likewise reveal to you the way your search rankings have been improving from month to month.

Google Analytics will be set up on your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out what percentage of the people to your site are discovering your site via search engines.

If you’re enthusiastic about dealing with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will also compare your website to competing sites. Because this consultation will be free of charge, there is no cause of you not to make the most of it.

It’s essential for your organization to get optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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  • CA