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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Huron California

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you will need.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task in the process. This technique involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your website should be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a means to show search engines that your internet site is a reliable supply of information.

      The third step is local search engine optimization. This really is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll can get the services that you require. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will explain to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be attached to your blog, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the website visitors to your site have found your web site via search engines like google.

      If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your site to competing sites. Simply because this consultation will probably be totally free, there is not any reason for you do not to take advantage of it.

      It’s vital for your business to be optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you run a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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