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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Homeland California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, bad quality SEO can be damaging in your site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll get the Search engine optimization services you require.

Johnston requires a three-step approach to SEO. On-page optimization is step one of your process. This process involves making changes into a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your site is a reliable source of information.

The 3rd step is local search engine optimization. This can be essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the support you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will likewise demonstrate how your search rankings have already been improving from month to month.

Google Analytics will likely be set up on your blog, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to view what number of the visitors to your site are discovering your web site via search engine listings.

If you’re interested in utilizing Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will even compare your website to competing sites. Since this consultation will likely be free of charge, there is absolutely no reason for you not to make the most of it.

It’s necessary for your small business to be optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you operate a huge national company or a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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