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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Highland California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll get the Search marketing services you want.

Johnston needs a three-step strategy to SEO. On-page optimization is step one of your process. This technique involves making changes to some site as a way to improve its search engine results. On-page optimization can show search engines like Google what your site must be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your site is a trustworthy source of information.

The 3rd step is local search engine optimization. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the assistance that you desire. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which keyphrases are yielding the best results. It will likewise explain to you how your search rankings are already improving from month to month.

Google Analytics will be set up on your blog, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to see how many of the visitors to your blog are discovering your blog via search engines like yahoo.

If you’re considering dealing with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation is going to be free of charge, there is no basis for you not to benefit from it.

It’s important for your company being optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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