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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Hickman California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you will need.

Johnston needs a three-step strategy to SEO. On-page optimization is the first task from the process. This technique involves making changes to your site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog needs to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable source of information.

The next step is local search engine optimisation. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the services you need. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which search phrases are yielding greatest results. It is going to show you how your search rankings have already been improving from month to month.

Google Analytics will be set up on your website, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the people to your site have found your web site via search engines.

If you’re thinking about utilizing Tom Johnston, you can contact him for any free video analysis of your site. The analysis will also compare your website to competing sites. Simply because this consultation is going to be free of charge, there is no basis for you not to make the most of it.

It’s necessary for your organization being optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you manage a sizable national company or a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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