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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Hermosa Beach California

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the SEO services you require.

Johnston takes a three-step approach to SEO. On-page optimization is the initial step in the process. This method involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your website ought to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy method to obtain information.

Your third step is local search engine optimization. This is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the assistance you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to explain to you the way your search rankings have been improving from month to month.

Google Analytics is going to be attached to your website, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the people to your web site have realized your blog via search engines like google.

If you’re thinking about utilizing Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Since this consultation will probably be totally free, there is not any cause of you not to take full advantage of it.

It’s necessary for your business to be optimized for search engine listings. Strong SEO is vital to the fitness of any organization. Whether you manage a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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