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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Hemet California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston provides the expert SEO services that you desire. Johnston is an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the SEO services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the first task in the process. This process involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your website needs to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your site is a trustworthy supply of information.

The 3rd step is local seo. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the help you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will enable you to see which keyphrases are yielding ideal results. It will explain to you how your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your website, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the people to your blog are finding your blog via search engines.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will even compare your website to competing sites. Because this consultation will probably be totally free, there is no reason behind you do not to make the most of it.

It’s important for your small business to become optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you run a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.

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