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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Heber California

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, low quality SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is an experienced professional which has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you need.

Johnston has a three-step method of SEO. On-page optimization is the initial step from the process. This procedure involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your site is a reliable way to obtain information.

The next step is local search engine optimisation. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the help that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search terms are yielding the best results. It will show you the way your search rankings have been improving from month to month.

Google Analytics is going to be attached to your website, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the targeted traffic to your web site have realized your blog via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will even compare your website to competing sites. Because this consultation will be totally free, there is absolutely no reason for you not to take advantage of it.

It’s important for your small business being optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you run a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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