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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Healdsburg California

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll receive the SEO services you require.

Johnston requires a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization can display search engines what your blog ought to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a reliable way to obtain information.

The next step is local search engine optimization. This really is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the assistance you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will enable you to see which search terms are yielding the best results. It will also explain to you how your search rankings are already improving from month to month.

Google Analytics will probably be placed on your blog, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to see what number of the visitors to your blog are finding your blog via search engine listings.

If you’re enthusiastic about dealing with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis may also compare your blog to competing sites. Because this consultation will be free of charge, there is not any reason for you not to take advantage of it.

It’s vital for your company to become optimized for search engines. Strong SEO is important to the health of any business. Whether you run a sizable national company or a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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