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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Hacienda Heights California

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you will need.

Johnston requires a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes into a site in order to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

The third step is local seo. This really is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the services you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to show you how your search rankings happen to be improving from month to month.

Google Analytics will probably be set up on your web site, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your blog are finding your blog via search engines like google.

If you’re enthusiastic about working together with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your website to competing sites. Because this consultation will be free of charge, there is absolutely no reason for you not to take full advantage of it.

It’s necessary for your company to be optimized for search engines like yahoo. Strong SEO is essential to the fitness of any organization. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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