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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Gustine California

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your small business in several ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of the process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site must be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy way to obtain information.

      Your third step is local search engine marketing. This is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the services that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which search phrases are yielding the best results. It will demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be attached to your web site, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the website visitors to your web site have found your blog via search engines like yahoo.

      If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will likely be totally free, there is not any cause of you not to take full advantage of it.

      It’s necessary for your organization to become optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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