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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Grizzly Flats California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll get the Search engine optimization services you need.

Johnston has a three-step procedure for SEO. On-page optimization is the initial step of your process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show search engines what your site must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a reliable way to obtain information.

The third step is local search engine optimisation. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which search terms are yielding ideal results. It will also show you how your search rankings have already been improving from month to month.

Google Analytics will be installed on your website, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the visitors to your site have found your site via search engines.

If you’re interested in dealing with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Because this consultation is going to be absolutely free, there is not any reason for you not to benefit from it.

It’s essential for your business to be optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you manage a huge national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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